About
Farmley is a dry-fruits and nuts specialist procuring the best quality from over 5000+ farmers & producers across the world.
Challenges
Farmley faced the challenge of maximizing conversions during the high-demand festive season. Traditional marketing efforts were not yielding the desired engagement and conversion rates. The brand needed a more efficient way to target and convert potential customers during this critical sales period.
Solution
Farmley implemented 1-to-1.ai's AI-driven personalized marketing platform to optimize their festive season campaign. The platform's AI-adaptive personalization allowed Farmley to deliver tailored messages to each customer based on their behavior and preferences. By integrating with their existing marketing tools, Farmley utilized dynamic AI testing to refine email content, timing, and segmentation, ensuring maximum relevance and impact.
Results
The implementation of 1-to-1.ai's solution led to impressive results for Farmley's festive season campaign. Key outcomes included:
- 17.2% increase in additional conversion value.
- 28% increase in email open rates due to personalized and timely content.
- 24% increase in average order value from targeted retargeting emails.
Farmley's success story demonstrates the power of AI-driven personalized marketing in enhancing conversion rates and driving significant sales growth during peak seasons.